Provides an overview of key marketing principles, terms, and practices, which form the foundation for all music entertainment marketing plans. Course examines the key areas of marketing opportunities for music entertainment entrepreneurs including merchandising, publicity, radio promotion, retail and distribution, advertising, and touring. Note: This course was previously listed as MUS 267.
2025-2026
Catalog Resources
- About 大象传媒
- Paying for College
- Student Resources and Services
- Student Academic Records
- Academic Policies and Procedures
- Legal Notices
- Academic Programs
- Academic Plans
- Courses
- June 2025 Addendum
- Administrators and Faculty
- Workforce and Community Programs
- Littleton Campus Map
- Sturm Collaboration Campus Map
- DCSC Legacy Campus Map
- Archived Catalogs
Programs by Pathway
Music Marketing Strategies
MUS
2067